Who is Kantar TNS?

With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS NIPO was founded in 1945 from a passion for market research and is currently part of the global Kantar TNS group, which operates worldwide in the field of market and opinion research. Services include:

  • Analyse problems and translate policy, marketing and communications issues into practical research solutions.
  • Formulating to the research approach.
  • Gather data and collect market information.
  • Analyse the data and information, make all data accessible and filter out the relevant information for your situation.
  • Making policy recommendations and providing support in their implementation within your organisation.

Kantar TNS has partnered up with UNICEF, the world’s leading children charity for 60 years that works on the ground in 156 countries and territories to help children survive and thrive, from early childhood through adolescence.

Statement on Data Protection and Confidentiality of Your answers

TNS NIPO B.V., part of Kantar TNS, is a member of the MOA (www.moaweb.nl), Center for Information Based Decision Making & Marketing Research) which is an association of companies and institutions, which engage in marketing research and marketing intelligence).

Kantar TNS is fully ISO-certified and conforms to all international legislation codes of conduct for market and socio-scientific research.


All Kantar TNS projects are carried out in accordance with the procedures that enable us to safeguard quality and guarantee legislative frameworks, Kantar TNS is certified for:

  • ISO 9001 Quality Management
  • ISO 20252 Carrying out market research MOA
  • ISO 26362 Setting up and utilizing access panels for market research (for TNS NIPObase)
  • ISO 14001 Environmental Management
  • ISO 27001 Information Security Management

ICC/ESOMAR Code of Conduct

Kantar TNS conforms to the international ICC/ESOMAR Code of Conduct for market and socio-scientific research (www.esomar.org). Every assignment carried out by Kantar TNS is done with due consideration for this code of conduct. All Kantar TNS staff are subject to a duty of confidentiality, including interviewers and coders.

Privacy legislation

Kantar TNS complies with all applicable privacy legislation. Please read the privacy policy rules of Kantar TNS if you want to know how we process your data.

Kantar TNS ensure the feedback given in the two programmes is handled confidentially. By entering the surveys for the programmes you give your consent for Kantar TNS to report your individual answers to Air France or KLM together with your flight details and social demographics for analyzing purposes. You will not be contacted personally unless you state otherwise. Participation in the programmes is voluntary and you can decide at any moment to unsubscribe.

At Kantar TNS, Mr. Bram van Schaik and Mr. Bern Kreleger, managing directors of Kantar TNS, are responsible for the compliance with data protection regulations.